One for the drivers

Receiving its world premiere at Hethel, Norfolk, last July, the design of the Lotus Emira is beautiful, timeless, memorable and modern. Above all, it looks like a Lotus, with optimised proportions and an athletic shrink-wrapped body which visually describes Lotus’ legendary agile driving characteristics.

Lotus Cars Design Director Russell Carr talks about the intricate design details that make Emira a car “For the drivers”.

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