New Jeep Gladiator blends tradition and future

In the year of its 80th anniversary, the Jeep brand introduces to Europe the new Gladiator, the pickup truck featuring a distinct lifestyle appeal, great versatility and the ability to meet the needs for mobility and freedom. As a unique all-terrain pickup, the new model allows customers to live every moment to the fullest. With Jeep Gladiator, it’s easy to overcome every obstacle and have fun, with no compromises. This is where its uniqueness in the segment lies: it retains the ability to meet practical needs of cargo carriage and it is perfectly suited to leisure time and everyday activities courtesy of its great versatility.

The new Gladiator also marks a major return for the brand to the pickup segment, after almost 30 years since the launch of the last Jeep model with “truck” credentials and bed: the Comanche, which was in production from 1986 to 1992. This provides for the Gladiator to fit perfectly into Jeep heritage as it brings to attention a major brand tradition rooted long ago in 1947, when Willys Overland introduced a one-ton truck with four-wheel drive based on the CJ-2A. This first pickup was followed over almost half a century by different models – all with shared features, and made to be robust, versatile and reliable. 

This well-established tradition is now brought back to life by the new Gladiator, a highly versatile pickup that shares the Jeep Wrangler’s DNA in terms of unparalleled all-terrain capability and open-air freedom. At the same time, it is a model specifically designed and engineered to be a 100 per cent pickup with “go anywhere, do anything” features which add to a wealth of advanced technology, a powerful and efficient engine, convenience, functionality and flexibility in transporting cargo. All this is complemented by the unmistakable Jeep design, as well as specific features to meet the credentials of the pickup segment and provide customers with additional functionality for both leisure and everyday activities.

Moreover, the new pickup also meets the needs of the most active lifestyles, offering several customisation options from Mopar, with an array of Jeep Authentic Accessories and Jeep Performance Parts specifically designed for this model.

In Europe, the Gladiator is available in the Sport and Overland trim levels, as well as in the exclusive Launch Edition offered during the launch phase. From April, the celebrative 80th Anniversary special-edition model will complete the Gladiator’s European range.

The colour palette includes nine exterior options: Black, Firecracker Red, Billet Silver Metallic Clear Coat, Bright White, Granite Crystal Metallic Clear Coat, Hydro Blue, Sting Grey, Snazzberry and Sarge Green, in combination with a soft top, or either a black or body-colour hardtop. The Sport trim comes with 17-inch wheels, while the Overland, Launch Edition and 80th Anniversary ride on 18-inch wheels.

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